CoachDirect Startup Story

CoachDirect Sports – Incorporated in April 2015.
The Organisation  vision is to promote sports as a healthy lifestyle alternative to one and all. They are engaging over 40 schools and over 30 gated communities in the 3 cities – Bangalore, Hyderabad and Chennai. They promote sports at a grass root level by deploying people with sports background to train our students. They are not constrained by location but rather they provide their services at various client locations where existing sports facilities are already there.

The service and process improvements we bring to the current ecosystem which is vastly disintegrated are:
1. Systematic coaching plans, monthly reports and individual assessments each quarter for all sports
2. Web portal and Android App where our customers can track their progress and payment information
3. Conduct periodic internal and external tournaments to motivate our customers and general public to engage in sports
4. Background verification of all coaches to ensure they come from the relevant sports background and training them to ensure there is standardized and continuous service without one-man dependency

1. They are giving real sportspeople a respectable career in which they are passionate about. They have been able to provide full time or part time jobs for over 50 previously unemployed youth for whom sports is a passion and who were struggling to find normal corporate jobs

2. The current generation of students and office workers is a physically inert generation with very less physical activity and dwindling physical fitness. There is an imminent need for the masses to take up their health and fitness as a priority. By engaging them in structured sports activity, we are building a more active and energetic society in line with the FitIndia mission of our beloved PM Sri Narendra Modiji

The potential to scale up is immense. We have only just scratched the surface in the last few years of our operations.
Veer Varma
Founder and Partner
+91 9945888449


CoachDirect – sports coaching to your doorstep. We provide sports and wellness training to promote healthy lifes…

1. Featured in TimesNext Super 30 Startup Stories
2. Nominated by Achievers World for National Seminar in March 2017 in the Indian Achievers Forum
3. Founder Veer Varma selected by TheRisingBharat to do a Facebook Live event on Health Work balance (
4. CoachDirect featured in a video by Ensconce as a case study for scaling up a business (
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